Your first steps in Graphic Design
What is the course about?
- Explore the world of visual communication and start building your creative identity through hands-on design tools and techniques.
- This course introduces you to the fundamentals of graphic design and guides you through every step of the creative process – from mastering design principles to crafting your own brand identity and portfolio. You’ll learn how to work with Illustrator, Photoshop, Canva, and Figma, understand color theory and typography, and develop real-world design assets like logos, mockups, and landing pages. The course blends theory with workshops, helping you gain the confidence and technical skills needed to communicate visually, work with clients, or kickstart your career in graphic design.
- Date: From May 20 for period of six weeks.
- Format: Two interactive workshops a week (each two hours long). Online.
Original price: CZK 19 000- Special offer: CZK 15 200
What is included?
Week 1: Introduction to Graphic Design & Creative Foundations
Get familiar with the course structure and key outcomes. Explore the history and evolution of graphic design, from timeless classics to modern trends. Understand the various design fields like branding, UI, motion, and illustration. Learn about essential tools, the difference between vector and raster graphics, and start creating using Illustrator with the 5 basic design elements: line, shape, texture, color, and typography.
Week 2: Color, Typography & Layout Fundamentals
Dive into the world of color theory—color wheel, harmony, and emotional impact. Discover online tools for building brand palettes. Learn how to use color effectively in Illustrator. Get introduced to typography and layout principles and apply them by creating a simple leaflet using Illustrator.
Week 3: Branding & Identity – From Concept to Logo
Learn the fundamentals of branding and what sets brand identity apart. Begin building a visual identity: conduct research, create briefs and moodboards, and move into sketching logos, selecting typography, and designing your first logo. Apply your ideas in Illustrator throughout the workshops.
Week 4: Brand Guidelines & Visual Assets
Finalize your brand identity with colors, mockups, and brand manuals. Learn to compile everything into a coherent brand guide. Begin working in Photoshop—understand layers, masks, and image blending to create textures. Workshops will focus on building real-world brand materials.
Week 5: Visual Composition & Mockup Creation
Advance your Photoshop skills with photo retouching and collage creation. Learn the basics of Canva, including templates, design elements, and app integrations. Use these tools to build high-quality brand mockups to complement your visual identity.
Week 6: Digital Design & Portfolio Presentation
Get hands-on with Figma—explore plugins, assets, and create a simple landing page. Wrap up the course by learning how to build a professional portfolio, showcase your work, and present your final projects for feedback and evaluation.
Why to learn with us? It is not about theory. With us, you create!
You will create your own products
- A personal visual toolkit – practicing the 5 core design elements (line, shape, texture, color, typography) in Illustrator.
- A custom color palette – developed using color theory principles and digital tools.
- A branded leaflet – applying typography and layout techniques to design a functional print piece.
- A complete visual identity – including logo sketches, final logo design, chosen fonts, and moodboard.
- A brand guideline – with color codes, logo usage rules, and key visual assets packaged into a brand manual.
- Photoshop-based visuals – such as textured backgrounds, photo collages, and image compositions.
- Canva mockups – branded templates and visuals to showcase your identity in real-world formats.
- A simple landing page – created in Figma, including layout, UI elements, and interactive structure.
- A professional design portfolio – with selected works and a final project prepared for presentation.
Our mentor is not usual theorist. He is an expert with experience.
Fernando Davila
- Senior Creative Director and Brand Strategist with over 20 years of experience in marketing, digital communication, and leading cross-functional creative teams.
- 🎨 Founder & Executive Director of Evocreative – leading branding, web, and digital marketing projects for nearly two decades.
- 🌐 Expert in full-scope campaigns – from brand identity and web development to SEO, PPC, email marketing, and social media management.
- 🚀 Brand Manager at crypto incubator Adel – built and managed cohesive brand identities across digital and print platforms.
- 📢 Community builder – co-founded Prague’s first online portal for the Spanish-speaking community and organized the city’s largest Latin American food festival.
- 📺 Led high-impact campaigns for brands like Tesco and Quest (USA), including a TV ad that aired on MTV.
- Fernando combines strategic thinking with hands-on leadership. His work bridges culture, creativity, and performance-driven outcomes.
FAQs
Who is this course for?
Small Business Owners and Startups
Entrepreneurs who need to create their own marketing and branding materials without hiring external designers.
Marketing Professionals
Individuals working in social media, content marketing, or branding who want to enhance their visual communication skills.
Freelancers and Career Changers
People exploring a transition into graphic design or expanding their freelance services to include design work.
Students and Beginners in Design
Aspiring designers looking to learn foundational design principles and build a professional portfolio.
Creative Professionals
Writers, photographers, or videographers who want to expand their skill set by incorporating graphic design into their work.
How do I sign up?
Watch first masterclass for free or directly schedule a consultation.
More questions?
Schedule a consultation