Fernando Davila
Creative leader and brand strategist
Fernando brings over 20 years of experience in branding, digital marketing, and team leadership. As founder of Evocreative, he leads full-scope campaigns and helps brands grow through smart strategy, strong visuals, and cross-cultural insight.
Career achievements
- Founder & Creative Director at Evocreative: Led a digital agency for nearly 20 years, delivering branding, web development, and digital marketing campaigns for global clients.
- Brand Manager at Adel Ecosystem: Built cohesive brand identities and led digital strategy for a crypto incubator.
- Organized Prague’s largest Latin American food festival and co-founded its first online portal for the Spanish-speaking community.
- Produced a TV commercial for Quest (USA), featured on MTV.
- Delivered a full-scale branding campaign for Tesco’s Letňany shopping center expansion.
What she will teach you
Led by Fernando, this hands-on course will guide you through the creative foundations of graphic design and help you build your own visual identity and professional portfolio. You’ll learn how to:
Understand the core principles of graphic design, from historical context to current trends and tools
Master design fundamentals like color theory, typography, layout, and composition using Illustrator
Create your first brand identity – including logo design, font selection, and moodboards
Develop brand guidelines and real-world visual assets using tools like Illustrator and Photoshop
Explore mockup creation with Canva and advance your visual storytelling through photo retouching and collage
Build a landing page in Figma and prepare a portfolio that showcases your creative skills and final project
Whether you’re starting your creative journey or want to sharpen your design skills, Fernando will walk you through the entire process – from concept to polished presentation.